POSITIONING STATEMENT

A scientific education and public works advocacy foundation dedicated to the creation of a public-private space infrastructure partnership to make space accessible to all Americans.

BRAND STRATEGY

OUR VALUES (And ideally those of our audience.)

Try-Fail-Try-Win Fast

Ship it. The world is moving quickly, and so are we. We grow by doing, failing, trying again, then succeeding.  

Tomorrows Results Today

We live for a challenge; for a chance to prove our mettle. We are unwilling to accept anything less.

No Limits

No is what other people say. We are pioneers. We always find a way to build a way to yes.

Space For Everyone

Like the settlers in colonial America, we seek new worlds where all are able to build lives, fortunes, and opportunities.

Radical Transparency

We prioritize honesty because we aren’t in this alone. We treat others how we would dream of being treated and err on the side of oversharing.

​

EMOTION: 

• New/Novel - The Next Big Thing

• Visionary - The Future Now

• Bold - Strong Ideas and POV

• Grounded in Logic - Rational and Intelligent

• Patriotic - US momentum

• Slightly Nostalgic - Energy and urgency of 1960s space race

• Human - Space is a safe, trusted place

VOICE

• Smart

• Confident

• Professional

• Welcoming/Approachable

• Fun

• Urgent

• Inspiring

• Safe

* Change the image of space from sterile, cold, airless to being welcoming, warm, livable - the intangible, tangible.